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In 1989, with the help of his family, Joseph opened the first salon which would be the flagship & home base of operations for years to come. After only twenty years, Joseph & Friends is considered one of the top ten salons in Atlanta, & has grown into multiple locations, providing transformational experiences for clients as well as staff. Though, if you have ever spoken or worked with Joseph you would not expect anything less ~he only delivers the best.

In this day and age you may be hard pressed to find a business owner that truly does strive with every cell of his being to bring only the best to his staff, his salon guests and his quality of life. Joseph can be proud of the fact that he has made it his life’s goal to ensure this wherever possible, giving back to those that made his dream possible. Without you, he understands that he would not be where he is today. A gracious and humble man even in the face of great success.

To articulate Joseph’s dedicated drive to succeed, not only is he the owner of four very successful Joseph & Friends Aveda salons but, somehow he managed to find the time to write a book. In Thanks To America ~Against All Odds

we are given the opportunity to walk alongside Joseph as he manifests the dream of a life time. It is a story that we can all share amidst the human collective.

“I never could have done what I have done without the habits of punctuality, order and diligence, without determination to concentrate myself on one subject at a time”

Every month we will be highlighting one of our spectacular staff but, we could not resist starting with the man himself.